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Due Date:
07/06/2010 - 4:00pm
TV Commercial - Light Beer

Music Call:
Client is looking to license music for an upcoming television commercial. They are looking for indie pop music with a soulful edge, breakbeat style drums would be great! The drums should definitely be organic sounding and driving. The spot is geared towards a young, twenty-something, crowd. The lyrics should be geared towards living an active lifestyle, motivation, movement, etc… They want a very cool piece of music, nothing corny! Male or female vocal is ok, although male is preferred.
UPDATE: The client would like to hear some more tracks for this. They want to concentrate on very cool, hip, tracks with male vocals, and NO rapping! The track shoud have some driving organic drums and lots of energy, but not too crazy, just a good, hi-energy groovy track!
UPDATE: Need more tracks!! The target for this campaign is 25-40 men & women. The song should promote an active lifestyle, going for it, at all costs! They want a modern, upbeat track that is the next cool track. The song should be able to make it on people’s “get movin’” mix, whether it’s a track to play while going for a run, working out, playing frisbee in the park or rock climbing. The music should get you exited to move!
Possible Lyric Themes:
Go
On The Go
Move
Never Stop
I’m Gonna Run
Nothing Can Stop
i.e. anything that supports being active and movement!
Genre:
Indie Pop
Emotion:
Driving, Soulful, Energetic, Positive
Vocals/Instrumental:
Vocals - Male
Explicit Lyrics:
No
Duration:
Full Songs
Other Info:
The spot is :30, but it would be great to get as close to full songs as possible! Also, be sure to have instrumentals handy, upload them to your profile so we have them ready for the client!