Posts Tagged ‘artists’

E-Mail To David/A Songs2Share Update

Thursday, July 8th, 2010

Here’s a copy of an e-mail I sent out today.  It updates you about our program. ~ R 

Hello David.  You song Lost In Blue is very good.  I did a once through & immediately thought of the recent & open, call for music at Music Dealers for an old time 50s or 60s Country song about loneliness.  This song you’ve made can hop over to Country rather nicely.  The goal of the Songs2Share program – one of the goals – is to set up a group of songwriters & artists so we can submit to these calls by creating a new recording if needed – on short notice. 

 I’ve thought of approaching demo companies, as they already have some melodies in their catalog to choose.  They also make melodies on a regular basis & can work fast.  & they own good recording equipment.

 May I send this MP3 to one demo company I’ve worked with, along with a copy of the Call For Music from the MusicDealers.com board & tell them about what I’m doing & see if they’ll sign on?

 I’d like to see the lyric & perhaps, tweak that 2nd verse.  I heard several images & while I know you like your images, just want to check the flow.  The first verse flows so nicely, the 2nd verse is where most songwriters hang up.  It’s that verse you got to watch.  You put the short i in your rhyme, which is the same as the i sound in your title – Lost IN Blue which is great.  Do you have a long u rhyme?  Might be a good idea. 

 We won’t be able to get a recording for this call.  I think it ends the 12th.  But one step at a time.  Also, I’ve decided to add purchase of a lifetime license to Indie artists (sold less than 100,000 CDs) to our license agreement.  How much to charge is still open.  I made a survey form & posted the link at our MySpace page.  If you can go there and take the survey, I’d appreciate it very much.  I’m doing this all alone & any help at this point, is gladly accepted.

 We sold our first song license to a recording artist over 2 years ago.  A couple of teenage twins in the UK called Duo Canto.  Their pic is in our top friends at MySpace and you can go listen to their vocal cover of our song Celebrate The Day at their page (which you should cover too! – I have 5 female covers & no males & you have a lovely vocal!  Wish we could buy you some studio time & get a radio quality recording David+).  Legally, because their license is expired they should have to remove that song from their MySpace page.  But I don’t want them to take it down & it’s one of my co-writes & Clare doesn’t care either.  It is exposure & they should be able to sell that recording for the rest of their lives.

 They’ll never sound like that again – ever.  It’s a wonderful vocal performance.  So to me as a songwriter, they can have that song forever & sell their recording, even if they make it big & sell a million copies for the one time license fee, they gave that song EXPOSURE – S2S goal, another one, get the song the LARGEST audience.  The SONG.  & the songwriter will earn royalties. 

 So = how much should a lifetime license be?  And, are you willing to let the artist take your song & hopefully, make a hit for that one time fee?  I sure the heck am.  It’s non-exclusive so you sell as many licenses to as many Indie artists as you can find that want to buy a license.  & maybe a major artist will hear the song & come knocking to record the song.  These are also Non-Broadcast licenses.  If they want to get their recording onto the radio, they have to come back & buy a Broadcast License, which is on the back burner as it demands research to get the text right.  I think the future of music will eliminate the Performing Right Organizations as they are a middle man/middle management and the radios may get a better deal for themselves & the songwriters & performers, by buying flat licenses for blocks of music directly from music brokers.  The major performance monitoring station in the USA was turned off by the longtime family that used to run it, a few years ago – so I’ve been told.  So monitoring & paying middle people will go down kicking & fighting as music continues to evolve.  Just my thought.

 $250.00.  That’s a good price.  If an artist can’t afford that or doesn’t want to pay that much but wants to cover one of our songs, & I do go around telling artists at MySpace = “You should cover Celebrate The Day (or another title) for free.  It works with your vocal style” when I find a match– a lot, so I’m putting the word out, “- on a demo for license exchange.”  They make a recording that Songs2Share feels can be used to market that song, they get a lifetime license to make as many recordings and sell them & keep the money, perform the song forever, and try to get a licensed placement if they choose to market.  The original songwriter still owns a royalty percentage of any licensed fee & the recording artist owns a percentage of any licensed fee their first recording earns as well – while the songwriter can sell or give away copies of the new recording & keep all monies generated.  This is also a Non-Broadcast license.  If the recording artist wants to get their song on the radio, they have to come  back & purchase a Broadcast License.  So the artist gets a well crafted song, makes the recording, gives all rights to that recording to the songwriter except a % of licensing fees generated, & then they can perform, record & sell copies of any recording forever.  If I can get a great, even good recording of one of my songs that I own except to share with the recording artist any licensed fees generated, I’m happy to give them a lifetime license.

 A lot of people write a lot of new songs every day.  If you want to get your songs attention, & an artist to cover them, give them a good deal & they will give your song EXPOSURE.

 Peace.~ RobertaS2S  

  ps.  Music Dealers splits their license fees 50/50 with owner of the recording/songwriter.  Pump Audio splits them 65/35 with owner of the recording/songwriter for a licensed placement.  Some of the calls for music from Music Dealers are as high as $50,000.00.  You know a lot of music licensing companies are getting those same calls & sending in playlists for consideration, but you got to get ON the playlist to have a chance.  & to do that you need a radio quality recording of your song.  It’s worth it to me, to get a crew together to make custom songs for these big calls.  I’ll even write a lyric as some calls give you text they’d like in the lyric & throw my hat into the mix.  It’s sort of a music lottery, as they get such good music to choose from – you just got to hit it right for that customer.  J   

Artist-as-entrepenuer Cont. #2

Monday, May 17th, 2010

Q: Is music your primary source of income?

NG: Yes. Specifically, playing live is probably 90% of my income at the moment. I’m working on another CD now, so I expect that number to shift when that is released. Playing live includes touring different markets that do pay artists to perform, and street performing. I also used to do a lot more live shows online and plan on doing more of that again soon. My live shows are where most of my CD and merch sales are too.

SK: It is. We all live together, eat together and play together. We have quite a simple routine, which doesn’t require much more than a roof over our heads, a few bottles of wine, and our studio/practice space.

K: Currently, it is part of our income. At the moment, I also trade in the stock market. But ideally, I am aiming to have it as my prime income.

NS: Music is now starting to be my primary income, especially from my songwriting. Placements in TV shows, movies and commercials is currently one of the primary sources of my income. That should be a goal of every indie artist, to combine forces with a great sync agency.

Selling music and merch from my own website and also on tour keeps the engine running. This includes handmade, besoke tees that have been designed with my stylist Ella Pearce Heath. I am also starting to film and produce my own shows with Ian Harding from Crispy Dog Productions that will be available from my site.

I am now exploring other ideas, including developing my own fashion line with a great friend of mine and L.A. fashion designer, LAVUK, and also brand partnerships.

Q: What are the challenges of being an entrepreneurial artist?

NG: When you are the one holding yourself accountable it’s also easy to let things slide and not be disciplined. I occasionally get jealous of my friends that work 9-5 jobs because they can leave work at work. What I do is really a part of who I am, so I am always working. I have a long list of things that need to get done too, so going out to hang out at a party with them isn’t always an option.

SK: Being innovative. It’s tough to catch people’s attention these days. It feels as though fans have a shorter attention span, and you have to be able to seize the moment when an opportunity arises. Offering something a little different than the next band is both important and challenging. For example, we’re in the middle of creating a tiered subscription system via our website, in which fans can become “members” of our family. Different pledges assure different perks. Anything from a signed CD to a private show, and a night on the town with the band will be available too. 

K: Getting exposure and having people that matter, taking notice of your songs. You need to persevere and convince people that it is worth their time to listen to you. It is hard to compete with the major labels. They have huge marketing campaigns and budgets, which make it much harder to get exposure and get your songs airplay when its pay for play. For every ten approaches you may make, you might be successful only once, but that once could mean everything! In May 2009, KISS-FM NY gave our single some airplay. To everyone’s surprise, simply by request, it became and stayed at number one at the station in June and July. Everyone was wondering who was Kotadama!

NS: To ensure one spends enough time off the computer and phone, dedicating your attention 100% to music. It can consume you, but as long as you’re aware of that, you can switch it off, but it requires discipline.

Q: What are the benefits?

NG: As hard as it is to be your own boss it is a blessing. As a “baby” artist, you are still figuring out who you are and what your message is. By doing it yourself, you have lots of opportunities to make mistakes, have real experiences, and figure things out faster. It’s important to realize how much work goes into making a career. Then you’ll appreciate your team when you have one.

There are no boundaries as an entrepreneurial artist but the ones you place on yourself. You don’t have to follow the rules that a label does to recoup its investment. You have a lot more freedom in the music you release, when you go on tour, what sort of opportunities you take, etc.

SK: The freedom. Being in control of your own career. Sleeping in.

K: Having the opportunity to create what you want, however you want, without being dictated to by a label’s idea of image or style. It allows you to retain complete control and individuality in a musical sense.

NS: You are in control of your destiny, most of the profits come back to you. It’s kind of like being a little speedboat in comparison to a big cruise ship. As the market changes, one can move and adjust rapidly, and also innovate. It is a very challenging experience, and I believe very self-fulfilling. Also, you know that any mistakes along the way, one can only blame oneself–we are only human and that’s also part of the journey.

Q: Have you ever worked with a consumer brand or is it something you would consider?

NG: I work with a great clothing company called Alpine Stars (www.alpinestars.com), wearing their new women’s line when I perform. I think we are going to see more and more emerging bands working with companies. Its no longer seen as selling out, but actually, more of a level of success for artists. For brands, it’s a great way to get in front of new customers who care but aren’t paying attention to traditional advertising anymore. I definitely want to do more of it in the future.

SK: Yes, we’ve worked with a few. It’s a vital piece of the puzzle. Large label advances and other traditional chunks of change are scarce these days. Brands are a band’s best friend.

K: It would depend entirely on what the brand was and what it represented. We think there’s a fine balance between keeping your values/beliefs and doing what you have to do to get exposure. If sacrificing a little helps you in your goals, then you have to weigh-up the costs.

NS: I have worked with consumer brands in the past, and am in talks with a few at the moment. Yes, I believe, as long as it is the right partnership where you have common beliefs and common ground with the brand, then it can be really great for both parties. For me, it should be a brand I would personally use and feel 100% comfortable combining forces with. I love organic foods and brands, so I am currently looking at those opportunities.

Q: What gigs have you booked using Sonicbids?

NG: Through Sonicbids, I have performed at festivals, placed in songwriting contests getting helpful feedback, booked shows in new regions, and booked showcases at the NACA conferences which helped me book dozens more shows. It’s been incredibly helpful to let me know what’s available for me to apply for and submit my music to, and what to step-up when I don’t get selected.

SK: Sonicbids has been a great resource. We booked a show last fall opening for Ben Folds with the Boston Pops, as well as playing their party at this past SXSW. We’re a huge fan of the work they do.

K: To be honest, there are too many to name them all. At present, there’s something like a 150 gigs booked on our sonic bids EPK, and we have several international publishing houses waiting for the final release of Dichotomy.

Our highlights for the last year include:

*Reaching the number one spot at KISS FM, NY in June/July 2009
*Showcasing our album in Osaka, Japan in September 2009
*Being invited to perform at the closing ceremony at the BAM festival, Barcelona, September, 2009
*Being invited to perform at The Charlotte Music Awards Night, Carolina, November, 2009
*Having our single nominated for the Hollywood Music and Media awards, November, 2009
*Being invited to perform at the Viper Room, LA and subsequently have a tour organized for us in LA and New York by these professionals.
*Winning the Festival4stars International Singer/Song Writing Competition and being flown over to UK.
*Forming a partnership with LA producer David Kershenbaum

NS: Sonicbids for me personally has been amazing. So many opportunities that would not have been available to independent artists in the past due to the innate closed circle created by major labels for their artists. Suddenly, we’re a click away. I started booking high profile shows, and have met some people who have been invaluable to me and my career. It really does open doors which, in the past, were closed. I believe Sonicbids is an essential tool to an independent artist.

Q: Is a deal with a major label your ultimate goal?

NG: It’s not my ultimate goal, but either a major label or great indie label (most likely under a major’s wing) is part of my game plan. My ultimate goal is to be in the music business singing, writing songs, and performing for lots of people for as long as I can.
Right now, I am expanding my career and taking the next steps by slowly adding people to my team. I have a lawyer and a booking agent, and over the next few months, I will choose the rest of my team as I find the right people. It’s so important to work with people you trust and to know they believe in you and are in it for the long haul.

SK: No, it’s not a goal. Ideally, our band will continue to grow without major support. While it may not be a goal, we’re always interested to hear what they have to say.

K: In the last few years, major labels have changed their roles and their terms would have to be looked at very carefully. We are very happy with our partnership with David, and ultimately, some sort of distribution deal with a major label would be ideal.

NS: There are still some areas that are extremely hard as an indie to reach, doors that are closed. I enjoy being independent having learned a lot about this industry and am still learning. Having said that, I personally have always seen myself as a global artist, so I would consider the right deal with a major label if the opportunity arose.

Q: What’s your definition of success?

NG: There are different levels of success, and I’m happy where I am at right now being able to support myself and work at this full time. I feel the momentum building which feels great and might be my definition of success–expansion and momentum. When things feel stagnant, the phone hasn’t rung all day or I don’t have some gigs coming up, those are the times I don’t feel so successful. I know that things like buying a house and supporting my family with my music are possible for me from what I’m doing now. I would love to have songs at the top of the charts and tour the world for a long, long time but it’s possible to have lots of success without any of that stuff too.

SK: Sticking together and gaining fans one at a time. Collective achievement is sweet.

K: Success to us is an overrated word that other people use to measure your life. The ultimate kick out of making music is knowing that others may experience your music and just enjoy it or possibly take something positive from it. We are very strong believers in the power of words and the intentions behind them. We believe if we have inspired someone, made someone cry, or elicited an emotional response in some positive way, then we have succeeded. Knowing that you may have changed someone’s life would be the ultimate reward for all this.

NS: Waking up in the morning loving life and what you do!

Q: If you could offer one piece of advice to someone who’s thinking of going DIY, what would it be?

NG: My advice is just to not get too wrapped-up in all the DIY stuff, and if its draining you or taking away too much from writing songs and making your show better, then don’t be afraid to let some of it go, ask for help or to accept help if its offered to you. Anyone else can do that stuff, but only you can be the artist people are going to come out to see. Also, keep expanding your network of friends that are making music and perusing their dreams. It’s important to have that support when some people are telling you you’re crazy for doing this. Learn to detach yourself from the results and appreciate when people are honest with you in this business. More than anything, just start doing it

SK: Focus on the music first, then everything else second.

K: Well, firstly, always follow your gut instinct and don’t feel pressured to sign with anyone. There’s no rush and there’s certainly no such thing as an overnight success. It’s very easy to get overwhelmed with what’s available on promotional websites and electronic EPK sites. Sites such as Sonicbids are to be highly commended for DIY musicians. They have given us amazing opportunities, which have taken us on this journey. Lastly, you have to endure when it gets tough, and always remember why you’re doing it.

NS: Be aware that it is a tricky, very time consuming route to go. But if you have the tenacity, vision, can’t see yourself doing anything else and music is your life, then now is the time, more than ever, when you can have a career going DIY, and you will have an amazing experience like no other.

 

To continue reading: 

http://www.huffingtonpost.com/mike-ragogna/the-business-of-music-ii_b_527570.html

The Business of Music II - A Look at the Artist-as-Entrepreneur

Monday, May 17th, 2010

 

The Business of Music II - A Look at the Artist-as-Entrepreneur

 

Over two years ago, the music business began a series of major layoffs at virtually every label to stop the hemorrhaging of money as music chains like Tower Records and various “brick and mortar” storefronts disappeared from the marketplace. As Wal-Mart, Target and Best Buy scaled back purchasing new releases and back catalog, Amazon and similar online stores became the easiest fulfillment houses, with iTunes emerging as the champion of downloads.

With the growth of alternative purchasing possibilities and the proliferation of direct-to-consumer websites, the music business’ bottom line apparently has stabilized with a label or two still struggling to eliminate their almost insurmountable debts. In essence, what is emerging is a new music business, leaner and, sadly, meaner but more profitable as less risky decisions and commitments are being made. They have been forced into creating alternative revenue streams, resulting in the ominous 360 deal that surrenders everything creative and marketable to the record label which absolutely is unacceptable for many artists.

However, it seems that new opportunities and a new attitude is rising from the chaos. The music business’ misfortunes have forced artists of all kinds to take control of their own careers and realistically evaluate what it is they truly want out of their calling. If it’s a goal such as superstardom and the stereotypical rock or pop fantasy, then their American Idolic dreams might be best realized with a major label whose promotional machine could achieve this. Maybe. But if one’s goal is for financial and creative success–plus stability and profitability in his or her creative field–other smart models and mindsets are becoming available.

In the first of what hopefully will be an informative, continuing series on how the creative community can not only survive but thrive as it helps to rewrite the rules on marketing music, Panos Panay’s company Sonicbids–a multi-service website for independent bands and artists–will be at the center of this interview with its owner and a few extremely satisfied clients.

2010-04-06-PanosPanay_FounderofSonicbids_01.jpg

Q: How is starting and running a band like running a business?

Panos Panay: With both a business and a band, you start with a vision and a blank canvas. To make the vision a reality and to fill that canvas with a picture that everyone sees, you need a team of people to believe in your vision, and then you need to go out there and get fans/customers to buy into your creation. You start with no resources and no money and everyone thinks you’re crazy for doing it. And usually your girlfriend breaks up with you because she’s tired of playing second fiddle to your obsession.

Q: You’ve referred to “the artistic middle class” online, what is that?

PP: It’s a class of artists that’s completely redefining the way the music business works and the way that music is experienced and discovered. They consider themselves entrepreneurs, not just artists who create art for art’s sake. They don’t wait around for someone to come and do things for them; they make things happen for themselves. They play by their own rules, not the rules of the mass market, and they use social media and the internet as the primary means of connecting with their audience. They use tools like Facebook,Twitter and Sonicbids to create their own army of superfans and interact with their fans in the collaborative way of the internet, not in the monologue of the broadcast era. They understand that the new music business is about a mass of niches, not a mass market. 



Q: What individual tools are in the DIY artist’s toolkit, and how are they using them?

PP: If you look at the four things that a major label used to do for artists–besides funding them (more on this later)–they primarily helped artists record music; distribute it; market it; and then leverage it through a network of professional connections like a publisher and a booking agent. The internet has made it possible for artists to gain access to these services for a fraction of the cost: they use tools like Apple’s Garageband to record music on their laptops; sites like CDBaby and Tunecore to distribute their music to stores like iTunes and Rhapsody; Facebook, Twiiter and MySpace to market themselves to large audiences; and sites like Sonicbids to get bookings and license their music. 



Q: Lately, the discussion has turned a bit negative when it comes to recorded music, as in is there any value to it anymore?

PP: Is there value? Yes, recorded music is invaluable from an emotional standpoint. Will people be willing to pay money for it? No. Look at the internet browser. In 1995 it used to cost $50 by mail. Then Microsoft offered it free as a bundle of something else. Can you point to one person who is willing to pay $50 to download a browser? 



Q: So, where are independent bands making most of their money these days?

PP: Live music, merchandising, licensing music, performance royalties and sponsorship. We just helped match several thousand artists with over $4 million in unclaimed performance royalties through a relationship with SoundExchange. How cool is that?

Q: With record labels cutting promotional money and staffs to the bone and not as willing to take risks, who are the new patrons of the arts?

PP: We have seen many, many consumer brands, like Diesel and Gap and JanSport step in and create programs for independent artists that promote and sponsor them. Last year, about $2 billion was spent by these consumer brands to sponsor all kinds of music-related initiatives. We’ve seen a shift of those dollars to the artistic middle class instead of the top-tier artists. Why? Because the relationships that these artists have with their fans are intimate and meaningful and organic. They essentially are buying permission to reach these consumers through the artists, but at a fraction of the cost. Again, it’s a mass of niches, not mass market.

Q: How does an independent artist go about partnering with a consumer brand?

PP: Two ways–either by licensing music through a music supervisor that works with an ad agency that represents them, or by joining a group of artists that are attractive to a consumer brand as a group that reaches a very large group of consumers for the reasons mentioned above. Platforms like Sonicbids are great for that.

Q: Which countries have the best programs in place to help entrepreneurial artists?

PP: Clearly the US has the best and most advanced artistic middle class scene. Entrepreneurialism is part of the American social fabric. That’s why I migrated to this country. But other countries are realizing that this is a fast shifting movement and they are catching up. Europe and Australia and very actively involved in helping their artists reach new audiences.

Q: What success has Sonicbids’ approach had in the way independent talent is booked?

PP: We’ve leveled the playing field. Just this week, there is an artist from Iceland that’s touring China for two weeks, that booked the tour using Sonicbids. In June, there will be over 60 indie bands playing Summerfest in Milwaukee, the world’s largest festival, who got booked by using our platform. If you take any of the 42,000 Delta flights in the US this month, you can hear music from awesome independent artists in special all-indie channel programmed by using Sonicbids. That would have never happened a decade ago. In 2009 we had more than 71,000 gigs that were booked using the site–that’s three times more gigs than what Live Nation, the world’s largest promoter booked. It’s just as easy today for an artist from Boise to have access to the same types of opportunities as an artist from Berlin, or Boston or Brisbane or Bahrain. Plus, I am sure we’ve saved a tiny part of the ozone layer too…that is, no physical press kits required.

Q: What is your company doing to directly support these entrepreneurial artists?

PP: Because we started losing track ourselves, we actually set up a special area on the site where we outline all these programs which we are increasing every day, http://www.sonicbids.com/supportsindiemusic is the url. Last year, we spent more than $500,000 directly sponsoring bands to travel and to play on stages at festivals around the world. We’ve distributed more than $3 million to music promoters from all over the planet for the purpose of creating special slots allocated to independent music and encourage them to use these funds to pay these artists. We work hard every day to convince people that have grown up in the broadcast/mass market era paradigm that independent music–not a term that I love by the way–belongs on their stages, video games, toys, bookshops, coffee shops, college festivals, podcasts, TV shows, magazines, clubs, restaurants, house concerts, retail stores, marketing campaigns, etc. Our mission is to empower this new class of artists by helping them connect with all these promoters and bookers and programmers. That’s what we are passionate for, that’s what we wake up every morning looking forward to.

**********************************************************************************************

To get artists’ perspectives regarding Sonicbids and beyond, the following questions were put to Natalie Gelman, Sebastian Keefe from Family Of The Year, Kotadama, and Noush Skaugen. (Warning, they’re all true believers.):

Q: These days, in addition to writing and performing, what other skills does an
 independent artist need to have in order to be successful?

Natalie Gelman: I think more than ever it’s about the humanity behind the music and artistry. People want to connect to you and be moved not only by your music and live show, but just by who you are. That’s why Twitter, blogging, responding personally to emails, and hanging out with your fans after shows is so important. Besides connecting with your fans, you should reach out to other artists. Some of my best opportunities have come from other artists who were fans of my music. Not to mention that you can support each other and know what each other is going through. The specific skill is being a people person.

One of the best ways to move forward is to realize it’s about them, not you. I try to listen, ask questions and see how I can help someone by thinking: “How can I make their job easier?” That goes for your fans, a music supervisor, a writer…anyone involved in your career. If you help someone they will remember your support and come when you need them to.

It’s important to be organized, disciplined and able to prioritize. There are so many things you need to keep up with as an independent artist. However, I don’t think the skills are as important as being determined. If you want to make a living as an artist and are 100% determined to do it, you will find a way.

Sebastian Keefe: It is very important to think of your band in the context of building a small business. Once your recordings and
live show are in place, the next step is to get yourself organized and set some goals. Nothing too far fetched to begin with, but this creates structure, and in turn, leads to accomplishment which then turns into momentum. 
Kotadama: Self-belief in what you’re doing and why you’re doing it…a positive attitude and much perseverance. Thinking outside of the square. If you are told that this is the only way to get there–as we were by a music director of a major radio network here–question it, and investigate other avenues.

In our case, we decided with the help of Sonicbids, to send our songs overseas and put it out there. Also, don’t accept second best for your efforts. We went to several recording studios initially to record our songs, but came away dissatisfied with the results. Expensive lessons. Others thought they sounded good, but we still were not happy. This became our next major challenge and we taught ourselves how to record, produce and master our songs to our satisfaction.

Kotadama: Self-belief in what you’re doing and why you’re doing it; a positive attitude and much perseverance; thinking outside of the square. If you are told that this is the only way to get there–as we were by a music director of a major radio network here–question it and investigate other avenues. In our case, we decided, with the help of Sonicbids, to send our songs overseas and put it out there.

Also, don’t accept second best for your efforts. We went to several recording studios initially to record our songs, but came away dissatisfied with the results. Others thought they sounded good, but we still were not happy. This became our next major challenge and we taught ourselves how to record, produce and master our songs to our satisfaction.

Noush Skaugen: The market today is very different from what it was 10 years ago, even a few years ago. No longer can you just be an artist, soley focusing on writing and performing, but one who must also have a business and entrepreneurial mind with the willingness to work long hours and give much of your life to your dream. Organizational skills are a must. It is a balancing act between ensuring one dedicates the time needed on constantly challenging your musical skill set, rehearsing and writing abilities while personally chatting with your fans regularly via the social networks, nourishing the most important aspect without whom an artists would not have a career; booking and managing the logistics of tour and local show productions; promoting releases and shows; coordinating your team and making sure they are all on the same page with regular meetings.

Essentially, what has happened is that the manager and the artist are performing much of what the record labels would have traditionally handled in the past. Now an artist such as myself, currently managing myself, all these functions fall on our shoulders. I believe it is necessary therefore to find the right specialized team players to support oneself. In some ways, it is a great thing because you are in control of your own destiny, and by out sourcing roles and projects to a specialized professional, you can get great results. One example of this is team member Frank Jonen, who advised me to start using Twitter before most of the music world caught on. This has been hugely helpful in my career. The issue, as always as an independent artist, is funding, therefore, we must be creative and find people who truly believe in us, who are passionate about music and, in particular, the music the act writes/performs. One must also put the business cap on and look for investors, presenting them with a coherent plan. In a way, it’s going back to the roots of how the great bands first started, making it all about music, and it lets the truly passionate and hard working artists run the marathon.

Q: What tools do you use to help you accomplish everything beyond songwriting?

NG: Here are some things I used that save me time:

www.Sonicbids.com - They let me know what opportunities are out there and clearly lay them out so I can decide quickly if its something I should apply to or not. The uniformity of both profiles for artists and gig listings makes it really simple to submit and start communicating with a festival, show or contest. Plus it’s a very transparent process. You can see if/when/what they listened to by checking your stats and who they ended up going with if you weren’t selected. It’s so important to use stats and information on what’s working in any business to help you improve.

www.Bandzoogle.com - My website, email, newsletter, and hosting is done by them. They have an easy to use and good-looking website design system that lets you update your own website. I also love their stat system which has lead me to realize I was getting lots of hits from specific parts of the country and other parts of the world.

www.ArtistData.org–I post new shows here and they post the show on all my websites for me. They also have a feature that submits the show to local press.

SK: We use a variety of social networks to stay in touch with our fans, mainly Facebook and Twitter. There are many ways to use the Internet these days. For example, we use Justin.tv to stream live video, and Indaba music to collaborate though cyber space. We also like to keep things personal and close to the heart. We record and produce our own music, use artwork made by our families, we’ll even send you a personal postcard from the road.

K: Pro Tools for recording, being innovative with our existing computer storage, and getting anything else we can, including secondhand unwanted sound gear that we can pull to pieces and use. We also have various online sites for researching plug-ins and social sites that we try to utilize for expansion of our fan base. The most significant site for our marketing and exposure so far has been Sonicbids. Without them, we would not have had the opportunities that we have experienced so far.

NS: My Mac laptop and my Blackberry. I feel like they are attached to me via an intravenous drip. Sometimes I have to cut this off completely to give myself a break and keep my sanity. Technology is running our lives, so I try and tread the tightrope to make sure I keep a balance.

Continued in next blog=

Call For The Ultimate Feel Good Song

Friday, May 7th, 2010

Here’s the call for music at the www.musicdealers.com website.  If you want to submit, please visit their website and upload your song right there.  I won’t be checking the box this weekend and the song is due by Sunday afternoon.  Happy Mother’s Day to all moms!  
Due Date:

05/09/2010 - 4:00pm

    TV Commercial - Beverage Company

Music Call: 

Client is looking to license the ultimate feel good song. The song should be very poppy and anthemic. It should be very energetic and upbeat. Lyrically it needs to have a story telling quality, with lyrics about being happy and feeling good. it should NOT be preachy in any way, but more relaying a very positive feel good feeling through the story. It must be in a MAJOR KEY!

The song should uplift the listener and motivate them to move and be happy, it should resonate with teens especially! 

Genre: 

Pop

Emotion: 

Happy, Energetic, Upbeat

Vocals/Instrumental: 

Vocal

Explicit Lyrics: 

No

Duration: 

Full Songs

Other Info: 

Bands to reference are: Coldplay, Black Eyed Peas, U2, Lady Gaga, Outkast. All these bands have very poppy sounds and songs that are uplifting and energetic and can speak to the whole world.

Call For Music - Custom With Snack Treat Lyric

Saturday, May 1st, 2010

Call from musicdealers.com. 
Due Date:

05/03/2010 - 10:00am

TV Commercial - Snack/Treat Company

Music Call: 

Client looking to license music for an upcoming commercial. They are looking to license a custom tune with a lyric based around “Turn it Up” or “Turn Up The Fun.” They would like original verses leading up to a very catchy chorus based around the “Turn It Up” or “Turn Up The Fun,” lyric. The client wants something modern and fun, something to appeal to adults and kids alike, but definitely NOT playing to kids. Err on the side of a song that would appeal to adults.

The track should not be too Rock N Roll, something with elements of different genres mixed in is best. IT HAS TO BE MUSICALLY DISTINCTIVE WITH STRONG ENERGY – well produced and hooky, but with textures that don’t read straight Rock N Roll.

Acoustic guitar, vibes, vocals, driving rhythm section – interesting combos of things is what they are after.

The song should be in the 2:00 range with a very catchy chorus based around the “Turn It Up,” “Turn Up The Fun” lyric.

Genre: 

Rock / with elements of other genres thrown in. Get creative!

Vocals/Instrumental: 

Vocal

Explicit Lyrics: 

No

Other Info: 

Make this track at least 2 minutes long. Not too straight up Rock N Roll. Other creative elements thrown in is ideal!

New Songwriting Contest

Tuesday, September 22nd, 2009

New Music Award

The UK’s biggest and most exciting music prize is back with £50,000 on offer to make new music

                      *  DEADLINE FOR ENTRIES: 8 January 2010  *

                           

http://www.prsfoundation.co.uk/newmusicaward/index.htm

New Music Award 2010

Open for entries today, the New Music Award offers £50,000 to realise a ground-breaking musical idea.

Sally Taylor, our Chairman, said: “We are thrilled to launch the third New Music Award, which is set to be bigger and better than ever. It is an exceptional award which takes risks by encouraging creators to push the boundaries of their artistic practice and extend the possibilities of music regardless of which genre they work in. We really do encourage anyone with an inspired musical idea to apply.”

The deadline for entries is Friday 8 January 2009. Find out how to enter
What would you create with £50,000?

The 9 proposals shortlisted for the two previous New Music Awards showed the huge spectrum of musical innovation from the UK’s music creators - from beatboxing, samples of weather systems and African operetta to cathedral bells, bicycle bells and a choir of bats. We look forward to hearing even more creative ideas from you again this time.
Jem Finer, who won the first New Music Award with Score for a Hole in the Ground in 2005, welcomed the return of the award and the support it provides for creators who often find funding difficult for visionary musical projects. He said: “Winning the PRSF New Music Award enabled me to make a piece of work I never really imagined I’d find the resources to complete. It was a wonderful opportunity and I remain deeply impressed by the PRS Foundation’s commitment to steering away from more traditional and safe choices in their funding.”
Find out about the previous shortlists and winners
What do you think?

The New Music Award has been dubbed “the Turner Prize for music” but we think it’s more exciting (as well as offering more money!) We also think that new music should be as much in the public consciousness as contemporary visual art. What do you think? Join our discussion on Facebook and Twitter (using #newmusicaward)

Church On Father’s Day

Sunday, June 21st, 2009

dad-on-engine-cropped.jpg

Daddy On His Locomotive Engine ~

Karl & I just came from church today. 1st time either of us has been to a service in a couple years.  Real nice.  Had videos of kids from the classes telling “What do you think  your dad should do on Father’s Day…?”  Cute answers & wonderful natural kid responses.

Pastor made a very relevant comparision.  He talked about how fathers should - Tell their kids that - things are going to be OK, be happy, life is good, Our Heavenly Father is watching over us (if you’ve got it right with him) & He will see us through any tough times - instead of speaking worry & doom & unrest to their children.  He hit on the current condition of “the world” and that this is a very challenging time & still, we must, (fathers were his target), keep the talk to the children uplifting.

He also hit on forgiving your own father if he had parenting “shortcomings.”  LOL  The great thing he said about that is —- “Get over it…”  I said Gina’s name aloud as she has an issue with her childhood somehow being connected to current problems & constantly goes to the past in justiying the present.  And also a few Amens for my own childhood father “shortcomings.”

He told all the kids to hug their dads today until their heads popped off. 

That’s a cool line.
Happy Father’s Day to All Dads who nurture & all Men who lead wisely

Post Your Own Wikipedia Page - All Artists

Saturday, June 13th, 2009

Tuesday, June 09, 2009 


Category: Music

From Bob Lefsetz letter:

There’s an ultimately boring article on Wikipedia in today’s “New York Times”. For those scoring at home, the article focuses on editing, with the primary controversial topic being Scientology.

I’ll leave the details out, if you’re that interested, you can click through. But what got me to write this was the sidebar, wherein the genre of Panic At The Disco was delineated to be one of the controversial topics.

I’m thinking Panic At The Disco’s fifteen minutes of fame are just about up, but a synapse fired when I was reading this article and I realized, Wikipedia is just like Google, a dominant resource.

I was sitting in the audience at the L.A. Acoustic Music Festival enraptured by Natalie MacMaster and I started to wonder, what exactly is her story?

I didn’t go to her website, which probably wouldn’t render too well on my BlackBerry anyway, I Googled her Wikipedia site and clicked through and started reading.

Turns out she does 250 dates a year. Fascinating, since she just had a baby in February and already has two other kids… When is she home?

And the wealth of information on Bruce Cockburn was truly exhaustive. Drilling down to his honorary doctorates… And I didn’t even know that Jimmy Buffett did Cockburn songs!

If you go to the act’s website, you get Flash animation, you get hyped, you get sold. Sure, you might be able to listen to some music, but the band’s site is not a good place for basic information. You end up with a history that reads like a corporate bio and tour dates and maybe a message board. Whereas when you go to Wikipedia, the site loads just about as fast as Google and you get the raw information.

In other words, make sure your act has a Wikipedia entry!

Unless you want to build mystery. Then you should have neither a Wikipedia page NOR a website. But that twentieth century game is rarely played anymore. Acts complain they can’t break through, not that their privacy is in jeopardy. Therefore, when you launch a new act, you should create a Wikipedia entry!

If the act is brand new, keep the entry limited. If the entry doesn’t fit the act’s status, it ends up looking like hype and it is ignored. If you’re creating your own Wikipedia entry, think of it as a true encyclopedia essay. They might have a page on the Beatles, but Haircut 100 would get just a few lines. But at least online, every act is entitled to an entry!

If you’re lucky, you’ll become big enough that fans will start adding and changing your Wikpedia page. Don’t worry about accuracy. Mistakes make it look like you didn’t write it, they make fans feel superior, wanting to make corrections or just feeling closer to the band than those editing entries. The key is to have a presence, a starting point, where a newbie can get up to speed, can find out who you are and begin his fandom.

http://www.nytimes.com/2009/06/08/technology/internet/08link.html?ref=business

Source: http://lefsetz.com/wordpress/

UK Government Funds Music Rehearsals

Wednesday, May 13th, 2009


Category: Music

Government funds music rehearsals

The Beatles

The Beatles played in Knotty Ash during their rise to fame

Budding British bands are being offered the chance to pursue their musical dreams in new rehearsal spaces opened by the government.


The first has been unveiled in Knotty Ash Youth Centre in Liverpool, where The Beatles played in 1962.

Others will follow in Bristol, Norfolk, Hastings, St Austell in Cornwall and Washington in Tyne and Wear.

Culture Secretary Andy Burnham said they were located in deprived areas that had few other youth facilities.

“These fully-equipped spaces will make a big difference for young people who are looking for somewhere to practise, spend time and find an outlet for their creative skills,” he said.

‘Valuable skills’

The scheme is being co-ordinated by former Undertones singer Feargal Sharkey, who is now head of music industry body UK Music.

“The benefits stack up socially, economically and culturally - and hopefully some of those young people will pick up valuable skills and go on to work in one of our fantastic creative industries,” he said.

“The Knotty Ash facility will plug directly into Liverpool’s thriving music scene and local music business - encouraging creativity, bringing the community together and benefiting a new generation of musicians.”

A total of 10 new rehearsal spaces are due to open by the end of the year using £500,000 of government money. Locations are also being sought in Manchester, Nottingham and Leicester.

Source:  BBC News

Ontario Proposes New Law For Online Ticket Sales

Tuesday, May 5th, 2009


Category: Music

The Ontario government took aim yesterday at U.S. entertainment giant Ticketmaster by introducing a new law that would block companies from charging scalpers’ prices for tickets to concerts and sporting events on resale websites they own.

The proposed legislation follows an uproar over Ticketmaster’s relationship with a subsidiary ticket resale website, TicketsNow.com, that allows people to sell tickets above face value. A class-action lawsuit filed in February alleges that Ticketmaster diverts tickets to TicketsNow to sell them for a higher price.

Attorney-General Chris Bentley said yesterday that he has heard “loud and clear” from consumers in Ontario that they are not getting fair access to tickets for their favourite events. What the legislation would do, he said, is make it illegal for primary and secondary ticket sellers owned by the same corporate entity to sell tickets to the same events at higher prices.

“It’s the foundation for fairness,” Bentley said at a news conference.

“There’s a perception out there that if you benefit from both sides of the equation there’s not only a perception but a real concern about fair access to tickets.”

Individuals could be fined up to $5,000, companies up to $50,000 for breaking the proposed rules.

Ticketmaster could not be reached for comment.

But the proposed legislation would do nothing to stop brokers and agents corporately unrelated to Ticketmaster from reselling tickets at inflated prices on TicketsNow. Officials at Ticketmaster have said TicketsNow is open to anyone reselling tickets. They have also said TicketsNow is being singled out for the widespread practice of reselling tickets above face value.

New Democrat MPP Peter Kormos said the legislation does not go far enough. Ontario already has anti-scalping laws on the books, but these are rarely enforced, he said.

What the government should do, he said, is put a cap on the fee resellers charge, say at 6 per cent of the face value of a ticket. “The legislation will do nothing to protect consumers from being ripped off by corporate scalpers,” he said.

Artists from Bruce Springsteen to Charley Pride have lashed out at TicketsNow and other online resale sites for charging fans inflated prices for concert tickets.

Bob Runciman, interim leader of the Progressive Conservatives, said his party will likely support the legislation but said it’s unfortunate that Premier Dalton McGuinty and his government appeared to be in the dark on this matter.

“It had to be left to Bruce Springsteen to bring this to his attention,” he said.

Bentley said he drafted new legislation after officials at Ticketmaster declined his request to follow practices already in place in Alberta and Manitoba that bar the company from benefiting in the resale of tickets.

“They would not take that approach in Ontario,” he said.

The last time Bentley bought concert tickets was for a Britney Spears concert. But he quickly pointed out they were for his daughters, now 22 and 24, and that he did not attend.

Source: Globe & Mail