Posts Tagged ‘Music licensing’

Call For Psychedelic Song

Saturday, May 8th, 2010

Here’s a call for a psychedelic song from Music Dealers.  If you want to submit, please visit their website and upload your song submission right there.  It is due Monday moring by 9am.  Get on it!    
Due Date:

05/10/2010 - 9:00am

  • Feature Film - Fantasy

Music Call: 

Client is looking to license an uptempo EPIC track for an upcoming major motion picture. The track needs to contain heavy psychedelic sounds and female vocals. The vocals should not be the focal point of the track, but rather the sounds. Heavy synths, multi-layered sounds, and high energy is needed in the track. The track is not warm nor dancey.

Genre: 

Epic Psychedelic

Emotion: 

Driving

Vocals/Instrumental: 

Vocals - Female

Explicit Lyrics: 

No

Dandelions Are Singing To Me… and maybe you too+

Thursday, April 22nd, 2010

Over a week now I’ve had a strong desire to make dandelion wine again.  I sat down & drafted my little Dandelion Wine Incident memoir piece & will post it once it is revised and typed up.  Today I read about dandelion flower essence.  Wow!  That is just what I need to come back to balance. 

I made flower essences several years ago.  It’s very easy and they have been used medicinally for centuries.  Here is an excerpt about dandelions from the Fower Essence Repertory by Patricia Kaminski and Richard Katz.

“Dandelion - Positive qualities:  Dynamic, effortless energy; lively activity balanced with inner ease.  Patterns of imbalance:  Overly tense, especially in the musculature of the body, overstriving and hard-driving

Cross-references:  Body  Grief  Hardness  Heart  Masculine Consciousness  Massage  Mid-Life Crisis  Perfectionism  Relaxation  Release  Repression  Resistance  Study  Tension  Time Relationship  Work and Career Goals

The soul needing Dandelion essence feels a natural intensity and love for life.  Such individuals are compulsive “doers” who enter with great zeal and zest into many activities.  Unfortunately, they can over-plan and over-form their lives beyond the natural capacity of the body to sustain such intensity.  Furthermore, such persons may become unable to experience more contained moments of reflective activity.  The unexpressed inner life of the soul and the harsh demands on the body collide to create extreme tension, especially in the musculature.  The Dandelion flower teaches these individuals how to listen more closely to emotional messages and bodily needs.  As tension is released the soul feels more inner ease and balance, allowing spiritual forces to flow through the body in a dynamic, effortless way.

 

Who Runs The Record Labels Now?

Monday, April 19th, 2010

 

So who runs the record labels now?

Stars like Jack White, and Kings of Leon, and many cult acts, are starting labels. Why? Are their signings better than those to traditional companies? Elisa Bray looks at the small print

Friday, 16 April 2010

Label chic: The Drums, whose Jacob Graham set up Holiday
Label chic: The Drums, whose Jacob Graham set up Holiday



 

It was once the preserve of rock and pop giants, but now even members of newer indie-rock bands are trying their hand at starting their own record labels. It makes sense. You are in a successful rock band, you love music, and you have a sense of how the music industry works. Why not release music by new bands? It worked well for The Delgados, whose Chemikal Underground is the most successful example. Set up by the revered Glasgow indie band in 1994 to release their first single, husband and wife team Paul Savage and Emma Pollock went on to break many Scottish bands, including Mogwai and Arab Strap, and to release early demos by bands including Interpol.

 

Could indie bands fare better at the job than starry failed attempts before them? After all, Noel Gallagher’s Sour Mash Records, launched in 2001, failed to take off with its releases from Shack and new band Proud Mary, as did George Michael’s attempts to sell music online via his label, Aegean. Mariah Carey’s Crave label lasted less than a year. Perhaps Lily Allen, the latest star rumoured to be launching a label, will buck the trend.

But record labels from less publicity-courting rock-band members look to be more promising, if recent and upcoming releases from labels set up by Jack White, Grizzly Bear’s Chris Taylor, The Drums’ Jacob Graham and Kings of Leon are anything to go by. For a start, look at the newest releases on Jack White’s label Third Man Records, also home to his myriad of bands The White Stripes, The Raconteurs and The Dead Weather and the country-pop singer-songwriter and model, his wife Karen Elson. Founded in 2001, in Detroit, Third Man’s newest discovery is Smoke Fairies, a female duo from Sussex whose intoxicating swirling blues-rock licks and haunting folk harmonies have already garnered much attention. With a single for sale on the Third Man Records site, White will put out their debut album later this year. It adds a certain cachet to a new band to be taken on by a label set up by a hip act, and both the new act and the music-buyer would hope that, with musicians behind the labels, making a quick buck is less on the agenda than with many major-label deals.

“It’s not to make money. It’s to put out good stuff,” says Grizzly Bear bassist Chris Taylor, who put out the first release on his new label Terrible Records last November with Ethan Silverman. In February it released the female-fronted Brooklyn synth-pop trio Class Actress’s excellent debut EP Journal of Ardency with singer-songwriter Elizabeth Harper’s ethereal, dreamy vocals against New Order-esque Eighties synth beats. The band have since performed at SXSW and their music has been heard on the hip television drama Vampire Diaries.

Having been in Grizzly Bear for five years, and produced their last three albums as well as records by Department of Eagles, Jamie Lidell and Dirty Projectors, Taylor knows his way around the industry. “I just thought it would be a place I could put out music by artists on better terms. I want to keep an honest relationship with my bands. I know my limitations as a label – I find a lot of labels promising things they know they can’t actually do. I keep it open and honest and that way everyone feels satisfied and not duped or taken advantage of. If I had bigger resources to do bigger things I’d keep the same policy. I record people for free so I pick very carefully.”

These are artists whose main intention is to cultivate new bands, and give them a platform to be heard. Such is also the case with Kings of Leon. Their first release, in February, Some Kind of Salvation, the debut album from fellow Tennessee band The Features, has already already caught the attention of radio DJs Jo Whiley and Steve Lamacq.

Surprisingly early in their career trajectory – so far they have released only limited edition 7in singles and their debut album is not out until June – New York band The Drums have launched an online record label. It was their October-released Summertime EP boasting the single “Let’s Go Surfing” that created the initial buzz around the New York band. But setting up a label was a long-standing plan for their guitarist Jacob Graham. After waiting to secure funds to start the label, he and his brother finally launched Holiday Records after they realised it was pointless waiting for something that might never happen. They launched website Holidayrecords.net and decided to put out a free MP3 every Friday. To find the artists, they trawl MySpace globally.

“My brother and a couple of friends of ours have just always wanted to start a label”, explains Graham. “We knew of a lot of bands we liked that no one was hearing. It seemed like it was time to take matters into our own hands. We are constantly working with new bands. We only work with artists that we’re crazy about. A few that seem to stand out are The Young Friends, Golden Glow, The Hairs and Two Wounded Birds.”

They have also found that the more attention that comes their way – and there will be a lot more to come with an appearance on Jonathan Ross later this month and a new single to follow in May – the more traffic is driven to their online record label.

“Being in The Drums does help to attract like-minded individuals to us. Ever since The Drums have been in the public eye, I’ve received more and more demos from artists that are doing the same sort of thing as us… which is of course trying, above all else, to write the perfect pop song.”

Indie folk band Mumford & Sons are known for their musical community which includes Laura Marling and Noah and the Whale. Their keyboard player Ben Lovett set up the club night Communion, with his friend Kevin Jones, alongside producer Ian Grimble (Siouxsie and The Banshees, Marc Almond, The Manic Street Preachers) to provide a platform for new artists’ early live performances . This year they expanded to launch the label, Communion Records, offering a similar ethos to its club nights, giving a first outlet for the new artists that they have been championing live.

Their first release, a double gatefold 12in vinyl, compiled the best of Communion to date, featuring folk-leaning rising stars Johnny Flynn, Jeremy Warmsley, Broadcast 2000, Alessi’s Ark, as well the first recorded material released by newcomers Elena Tonra. Matt Corby and Marcus Foster, and they are now preparing to release individual EPs and singles.

“I do like how we’ve earned the opportunity to help musicians to release a record now as well as play live,” says Lovett. “There’s a lot of music that never leaves people’s bedrooms or home studios. I’m certainly no A&R scout, I love music as much as the next person, but I am fully immersed in the crazy circus that is the live music and record industry and often have the great pleasure of hearing, by recommendation or sheer luck, new music.

“A perfect example would be Matthew and the Atlas, billed as local support for a Mumford & Sons show at the very start of 2009 and who just blew everyone away. He has since been in the recording studio and made an EP which we have released through Communion.” Fans should also look out for the upcoming debut EP from the talented folk newcomer Pete Roe which Communion will release in June.

So watch out – these band-members-turned-A&Rs might just be getting it right.

 

 

Music Matters, Especially On-Line

Monday, April 12th, 2010

Music matters, especially online
Established services such as Spotify and We7, and newcomers such as mflow, are music sites built for the needs of web users A new campaign, Music Matters, launched this week to remind people of the power of music and to encourage them “to consume music in an ethical way”. Backed by artists, retailers, record labels and others from the music industry, the campaign will provide a Music Matters Trustmark to websites that offer legal music.

If the attempt to combat illegal downloading of copyrighted music and illicit filesharing is taking a “carrot and stick” approach, then the Trustmark is the carrot. The stick will be provided by the Digital Economy Bill, which is likely to be rushed through Parliament before the election. The Bill proposes powers to disconnect people from the internet for persistent filesharing and to close down sites that are offering copyrighted material illegally.

The limited opportunity for a Commons debate on the Bill has angered many, including some internet service providers and several consumer groups. The Open Rights Group says that more than 10,000 people have written to their MPs to complain about the disconnection plans, which they say are disproportionate and open to misuse.

The music industry says nobody would be disconnected without several warnings and the right to appeal and dismisses such concerns as “scaremongering”. The fight against music piracy has been going on for more than a decade with limited success. The pirates had the web to themselves at first because the music industry was slow to wake up to the potential of the internet and hampered by the need to clear legal services with a huge range of rights holders. It took Apple to drive legitimate internet music into the mainstream. By combining the massively popular iPod, the iTunes music store and some tough negotiating with record labels, Apple built an online music service that still dominates the market today.
 
However, it’s a service that simply replicates the offline world. iTunes is a music shop: you pay, you receive, you own – just like buying a CD at the shops. More recently a range of music services have started that use the internet for more than just delivering files. Streaming services, such as Spotify and We7, remove the need for you to own and store the music.

The music is stored on a server – in ‘the cloud’ – and users can stream it to their computer without charge in return for having their listening broken up by adverts. Subscribers can turn the ads off and access their music from a mobile phone. Demand for Spotify is so great that Daniel Ek, its founder and CEO, says “on certain days we are consuming more internet capacity than Sweden as a country”. Spotify deals with this by using peer-to-peer technology. Peer-to-peer services don’t require all of the data to be streamed from a central server but instead spread the load to other users on the network. It’s an approach that has been taken by illicit filesharing sites, in part because it makes it harder to track down filesharers.

The use of the word ’sharing’ is important because that’s an intrinsic part of the appeal. People naturally want to share things that they find interesting and that includes music. Instinctively the music industry wanted to prevent that at first. If your business model is based on selling songs then you need to ensure that everyone who wants your song has to come to you to get it. Daniel Ek says that the new version of Spotify, which is due for release some time in the next few months, will make sharing much more integral to the experience. Next month a new service, mflow, will be launched that puts sharing at the heart of the service. Without its community element mflow is just like the iTunes music store. You can search for tracks, listen to 30-second snippets and then pay to download them.

However, the service has a Twitter-like element that allows you to follow people and for them to follow you back. You can “flow” music to your followers, which allows them to hear the entire song – not just the 30-second snippet. If they buy it you get 20 per cent of the price, which you can use to buy more music. Once you begin following a few people on mflow your in-box soon fills up with shared tracks, each accompanied by a short message – of 140 characters, like Twitter – from the person who shared it. Pretty soon you have your own personal radio station, programmed by your friends. It’s the first internet music service I’ve come across that has no real offline equivalent.

The key will be getting enough people on board to make it work. Legal online music services are now clearly better than their illicit competitors. However, many in the industry are concerned that streaming services cannot attract the numbers of listeners required to replace lost revenue from retail. Most people would agree that ‘music matters’. The industry is about to find out just how much.



Source:Telegraph

Kudos to OLGA for her current film with HBO’s Treme

Thursday, March 18th, 2010

m_d5fbb32b873316cc9b7d9cccaf551656.jpg

Our great Blues Songwriter - OLGA, has landed some scenes in the new HBO series titled = Treme, which is set in post-Katrina New Orleans and is centered around the lives of local musicians.  It is presently filming and looks to make a big splash on their network.

OLGA has signed 3 of her CDs with Songs2Share.  We’ve gotten one song onto a playlist that got submited to a client looking for music for a project.  John Malcolm, another S2S songwriter got his song onto a Folk call for music playlist.  We’re marketing & marketing for those licensed placements as well as - how did Ms. Olga put it - “I’d like to have another artist record my songs.”  Yes dear, so would we.  We also have an artist song licensing program and promote license for a demo exchange between songwriter and cover artist.  

Be Well, Play Hard, Make Waves
  
 

New Way To Make Money With Music

Friday, March 12th, 2010

Shrewd stars make music add up

 

By Ian Youngs 
Music reporter, BBC News, in Cannes 

When unknown singers pen personalised songs for their biggest fans and top stars let people mess around with their hits, they have one thing in common.


They are both finding new ways to make money from their music that do not rely on the old-fashioned ways of simply selling records and gig tickets.

With music sales declining, artists, record labels and even opera houses are being more inventive in order to encourage fans to fork out.

Known as “monetisation” in business speak, that was the main theme at the largest music industry gathering of the year, the Midem conference in Cannes. And some of the best ideas are below.

THE PERSONAL TOUCH


When American singer-songwriter Allison Weiss from Athens, Georgia, wanted to make a new EP, she turned to her fans to raise the money she needed.

But rather than just asking for donations, she sold personalised products and experiences that she thought her fans would love.

Forty dollars (£25) got a signed copy of the EP, $100 (£62) got a hand-written thank you letter and $300 (£185) got a CD-R of Weiss performing five acoustic songs of your choice. For $500 (£310), two people got songs written especially for them about subjects they chose. (”Nothing explicit, sorry guys,” she warned.)

The singer did this via the website Kickstarter, which helps raise funds for all types of creative projects with the proviso that the backers must get some kind of reward.

“Alison let her small fanbase on Twitter and Tumblr know that she was doing this project, trying to raise this money, and within 10 hours she had raised her full $2,000 (£1,240) goal and she ended up raising four times that by the time it was over,” says Kickstarter co-founder Yancey Strickler.

Another musician charged fans $40 to come round to his house for a meal, while someone else asked supporters for $70 (£43) to spend a day in the recording studio and contribute handclaps to her album.

BANDS MEET BRANDS


Bands that took the corporate buck may once have been accused of selling out, but commercial sponsorship is now often seen as a smart way to fund your music.

So UK dance act The Young Punx accepted sponsorship from beer company Warsteiner, which wanted to raise its profile among clubbers in Germany.

Warsteiner put on club nights where The Young Punx DJ’d and performed live, the company gave away their music, used it in its MTV ads and the band featured the drink in their podcasts.

“They were paying to have us associated with their brand,” says Young Punx singer and Dizzee Rascal’s live musical director Hal Ritson. “We were happy to be associated with their brand since our brand is basically having a few drinks and having a good time.”

During last year’s promotion, according to Facebook statistics, the number of Young Punx fans in Germany shot up and Germany went from being “a territory of no relevance” to third on the list behind the UK and USA.

“That’s a fanbase that came through one year without us maybe selling many records, but with many, many people hearing our music. And we got paid, so everyone’s happy.”

FAT LADY, BIG SCREEN


When Peter Gelb took over New York’s Metropolitan Opera in 2006, he was faced with an ageing, dwindling audience.

The Met had broadcast its productions on radio for almost 80 years, so Gelb decided to see whether he could bring in a new audience - and new money - by offering the “full blown visual experience” in cinemas as well.

The live broadcasts started on 60 screens but are now shown in more than 1,000 cinemas around the world, with typical ticket prices around $20 (£12) in the US.

“We approach them very much like a sports broadcast,” Gelb says, with backstage cameras capturing the action in the “locker room” and an off-duty star such as Renee Fleming or Placido Domingo acting as a reporter and interviewing singers as they come off stage.

The Met keeps half of the box office takings, he says. “That 50%, when there are hundreds of thousands - which is the average attending these transmissions - more than covers the incremental costs of producing them in high definition.

“And it actually provides a profit stream which helps us cover our other costs, which are extremely high.”

GIG MEMENTOES


Kiss fans who saw the rock band on their 2009 US tour had the chance to take the show home with them in their back pockets when they walked out of the venue.

“We do a multi-track recording of each night and make the recording available on a USB drive right at the end of the show,” says Gerrit Schumann from German company Music Networx, which makes the recordings.

“We have USB duplicators that do it pretty much automatically at the venue. We stop recording about half an hour before the end of the show and include a download code, with which the fan can then download the encores and remaining 30 minutes online.”

Each stick cost about $20 and an artist will get anywhere between 20-50% of the price, he says. With around 1,000 sticks sold a night at 58 dates last year, that adds up to several hundreds of thousands of dollars for Kiss.

They will do it all again for their European tour this year, where they will also introduce an instant download-to-mobile option.

Kiss, already the masters of music merchandise, are also selling meet-and-greet gig packages for £905 per person in the UK.

MIX IT UP


Letting fans remix, re-record and generally mess around with songs by established artists has given those songs a lucrative new lease of life.

I Am T-Pain is an iPhone app that lets users record themselves singing along to songs by the US rapper with the help of AutoTune, and post their recordings to Facebook and other sites. Costing $3 (£1.85) - three times the cost of an average song on iTunes - the app sold more than 600,000 copies in two months.

French company MXP4 provides technology that lets fans loose on songs by the likes of Michael Jackson, Britney Spears and David Guetta in a similar way, both online and on the iPhone.

Users can remix tracks and buy their mixes - at a premium price - or record their own vocals and share the results with friends, who may then discover the originals.

In the next 10 years, the music experience will be revitalised in the same way that 3D has revitalised movies and innovations like the Wii and Rock Band have revitalised gaming, says MXP4 chief executive Albin Serviant.

“Our vision is about having a 3D music experience, where you can not only play and listen to music but play with it, remix it, get the lyrics on the fly, share with friends and record your own version.”

Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/1/hi/entertainment/8483665.stm

Published: 2010/01/28 08:21:09 GMT

© BBC MMX

Digital Music Sales Hit New High Marks

Sunday, November 15th, 2009

Analysis: Vinyl, Digital Sales Hit New High Marks 
November 11, 2009 - Digital and Mobile | Retail 

By Glenn Peoples, Nashville

Vinyl and single track download sales set new records last week, according to data from Nielsen SoundScan. The two events represent very different trends that were born from the rising popularity of digital music.

As of November 8, four artists broke Rihanna’s single-year digital tracks sales record of 9.9 million tracks: Michael Jackson (11.3 million tracks year-to-date), Lady Gaga (11.1 million tracks year-to-date), Black Eyed Peas (10.3 million tracks year-to-date) andTaylor Swift (9.98 million tracks year-to-date). The top three artists have already topped 10 million tracks sold this year and one, Taylor Swift, will surely pass the mark next week. Next week, sales of digital albums should surpass last year’s total of 65 million and sales of digital tracks should top the 1 billion mark.

Year-to-date vinyl record sales topped two million units last week, breaking the previous record of 1.9 million units last year. At the same point in time last year, SoundScan had tracked 1.5 million sales of vinyl records.

That’s roughly a 37% year-over-year improvement. Vinyl has come a long way from the period in the ’90s when it was a format that was almost exclusively used by underground rock bands and DJ-oriented genres. Many years passed when most artists - especially mainstream artists - did not have vinyl releases (many still do not have vinyl releases). Though it gained momentum towards the end of the decade, it wasn’t until the mid-2000s when new releases of all stripes were being released on vinyl, when it was seen as a purer way to experience music in an era of near-ubiquitous digital music. Labels started offering MP3 downloads with vinyl purchases, thus creating a great digital-physical combination. Today, consumers can find vinyl in both mass merchants and the usual Independent stores.

The two trends - digital sales on one hand, vinyl records on the other - could not be more different. For all the efficiencies of digital music’s distribution and supply chain, vinyl counters with an equally expensive and inefficient process. Yet, the two are on the rise.

There is no doubt digital formats represents the future of recorded music. iTunes is just the beginning. New types of digital services promise to change how consumers acquire and experience music. Yet the concurrent rise of digital and vinyl tells us this: Through their purchases of vinyl, a small yet dedicated group of music fans are showing artists and labels that digital does not fill all their needs.


Source: Billboard

Music Licensing For Indie Films

Saturday, November 14th, 2009


Category: Music

NOVEMBER 13, 2009

Thea Maichle is a freelance Producer living in Venice, CA.  In her recent role as line producer for the film “Rock Prophecies,” she oversaw the music licensing of songs from artists such as jimi Hendrix, Santana, Stevie Ray Vaughn, Jeff Beck, as well as various independent artists.  Check out the trailer!

Thea may be contacted at rockprophecies@gmail.com



As the line producer for Rock Prophecies, I spent much of my time on the phone working with our music supervisor to get last-minute music licenses approved for use in the film.  Finding the right music while staying within budget for an independent film is challenging.  If early on, someone had clued me in that I would spend hours upon hours negotiating with artists and labels and reading through endless music contracts, I would have chosen another career.  I KID!  For me, it has been exciting, rewarding and quite necessary in order to make our projects really stand out.  Hopefully I can shed some light on how music is chosen and what to expect for payment for music used in an independent film.

How music is chosen 

Independent filmmakers are always on the lookout for independent artists who want exposure. There are a couple of different ways a song can find its way into the edit bay and therefore into the final timeline of a film.  Typically, the editor does a rough string out of the story and begins to seek out music that will fit with the feel and timing of the scene.  For example, for an opening montage where buses are driving by, people are dancing, and quick cuts are happening, the editor may look for a bluesy song with a harmonica that is high energy and moves quickly.  The director has some input and may have a certain musician or song in mind.  However, it usually ends up that the director and editor will go to the producer like myself and say, “Find us this type of song.”  At that point, I either go to sites such as MySpace, Facebook, or my friends’ music libraries to search for similar music.

Another option is to reach out to a music supervisor (a person that quickly becomes a producer’s best friend).  You will notice that in the credits of most films and TV shows there is a music supervisor listed.  I encourage musicians to get their music in front of music supervisors.  I work with a fantastic music supervisor, Bruce Rabinowitz of Feedback!, who is constantly listening to new music, searching for a gem that will fit for a film.  Use the Internet and some detective work to find the addresses of the companies where music supervisors work and send them a demo with a note describing what type of music you produce.  It’s worth a shot. 
Also, if you know any editors, directors, or producers, make sure they have your latest CD on hand and check in every once in awhile to make sure that your music is fresh on their minds.   

How much $$ to expect 

None. I’m kind of joking, but not really – just being realistic. Many times low-budget, independent films have no money for music licensing.  In this case, you have to weigh whether or not the exposure that you may receive is worth taking the time to work through contract details.  I say “may” because the plain fact is that most independent films never see the big screen. 

If an independent film is able to include music licensing as a line item in their budget, it’s usually not much.  Songs get paid out per side, meaning you get paid an amount for the publishing rights (one side) and paid an amount for the master recording rights (the other side). When your music is used in an indie film you can probably expect anywhere from $100 - $500 per side for a buyout of broad rights, meaning in all media, in perpetuity (forever), worldwide.  A “buyout” is not an exclusive deal – it simply gives the film company the right to use your music in association with the film in its entirety. You still retain the right to license your music for as many other films and uses as you choose. The right to use your music for a trailer or commercial should be additional, separate licenses. 
 
With that said, I believe that it is 100% worth the time it takes to review a contract and give it a go. I understand the amount of work that goes into writing and producing a song, so don’t get me wrong; I’m not saying that artists should always give away their music for free.  In fact, I would love it if all the projects I worked on had fat budgets for music clearance.  However, many times it’s hard enough just getting the money together to make the film, so the music clearance budget suffers.   This is when you need to take a step back and ask yourself, “Is the potential exposure worth me licensing my music for use in a film?”  As long as you do not sign away exclusive rights for the use of your song in a film, then it doesn’t really hurt.  In the end, any exposure is good exposure.


Source: Tunecore

 

Call For Italian & Thai Tracks - Music Dealers @ Chicago

Saturday, September 19th, 2009

1192851233_m.jpg

New Music Dealers Opportunities

Hey Guys,

There are new opportunities on the Deal Board at www.musicdealers.com/deal-board.

*Italian Tracks Needed
*Thai Tracks Needed
 

Remember, you can submit songs from your profile and from the Deal Board by clicking the details arrow and selecting submit to job.

-Your Friends at Music Dealers

How To Get Your Music in TV and Film by Mike King

Thursday, September 17th, 2009

 Berkleemusic Blog Network

  • How to Get Your Music in TV and Film

  • The live events at SXSW are amazing. Because of the limited time allotted to most bands (which I think encourages bands to “pull out all the stops”), and the fact that the barrier of entry is pretty high, you’d be hard pressed to find another convention anywhere in the world with as much concentrated talent in one location.

    Complementing the live music scene at SXSW are panels held throughout the week at the convention center. From Jim Griffin talking about his Choruss idea, to Ian Rogers moderating a panel on “Making a 360 Deal with Yourself,” the overall theme of the panels I attended this year revolved around the ways that artists and music business companies can identify and optimize alternative revenue models as the music business shifts away from traditional record sales. Music licensing, while nothing new, is a hot topic right now among content owners (songwriters, labels), managers, and artists. Licensing offers the possibility of incredible visibility to artists, and depending on usage, it could also provide a fairly solid revenue stream.

    Here is my takeaway from the “Placing Your Music in Film and TV” panel with Jennifer Czeisler (VP Licensing, Sub Pop Records), Marianne Goode (VP Music, Lifetime Networks), Season Kent (Music Supervisor, Relativity Media LLC) Alexandra Patsavas (Owner, Chop Shop Music), Alicen Schneider (VP Music Creative Svcs, NBC Universal TV Music), and Madonna Wade-Reed (Music Supervisor, Whoopsie Daisy):

    It’s a Good Time to License Independent Music

    The panelists all agreed that it was a fantastic time for independent artists to look for licensing deals, simply because of economics. Producers are more open to indie music, as A) indie music is typically cheaper to license, and B) many producers consider themselves tastemakers, and want to be known for breaking bands. Alicen Schneider spoke about the fact that 75% of the music used by NBC is now independent music.

    How Much Can Artists Expect to Get Paid?

    There is a wide range in the amount of money artists can expect to get paid from a licensed track, much of which depends on usage. Variables include the length of the use, the thematic placement (is the song in the credits or in the background of a scene?), the budget of the production, if the song is for a one-time use or used as a recurring part of the promo for the production, and more. The more that is requested of the song, the more the song will be worth. It’s important to also note that when a song is used in TV or film, two licenses are needed: a synchronization license from the copyright owner of the music, as well as master recording license from the copyright owner of the sound recording. These are two separate agreements, and typically, artists that control both their master rights as well as their publishing will do “All in” deals that cover both “sides” of the composition. According to Jennifer from SubPop, artists can expect to receive anywhere from $1,500 to $15,000 for the master rights alone for one-time placements.

    Dos and Don’t: Rules for Submissions

    Similar to traditional press, blog, or radio outreach, there are specific rules that artists should follow when pitching supervisors. Once you find the name of a specific supervisor that you want to target (the Music Business Registry is a good option for finding contact info), your package should follow these guidelines:

    1) Although they take Mp3 files in emails, supervisors still primarily work with full art CDs. They prefer their music in proper jewel cases with a spine that lists the artists name and title. Madonna from Whoopsie Daisy (who has worked on “Smallville,” “One Tree Hill,” “Alias,” and “Felicity,” and others) said that she receives upwards of 150 submissions a week, many of which she files away. Artists have to make it as easy as possible for them to file your music, and find it later.
    2) If you are burning a CD, be sure you have added all the track info to the individual songs (particularly artist and song names). If a supervisor burns your music into iTunes, you don’t want to be in their library as “Track 2.”
    3) Clearance problems are always an issue. Make the publishing and master info as prominent as possible, especially if you control both.
    4) Be sure you are targeting the right show. Supervisors hate emails that ask: “What are you looking for?” Know your show’s demo, and send them appropriate music.
    5) Do Not Call. Supervisors have no time to spend on the phone. Quick email reminders are appropriate. Successful pitches are those that do not expect anything, and do not put too much pressure on the supervisor. Keeping in front of them is great; stalking them is not.
    6) Do not ask them for opinions on your music. Supervisors are not A&R reps. Good music will stand out and get placed at some point.

    Use Songpluggers

    All supervisors have a trusted stable of songpluggers that they can go to in a pinch. Songpluggers (or independent licensing companies) have relationships with all the supervisors in LA, know what their taste is in music, and can provide cleared music to them, which they can run with immediately. Indie artists should look into building a relationship with licensing companies that have these direct connections with the supervisors. However – do your homework on them. Like any promo area in the industry, there tends to be some false claims and embellishments. Learn more about songpluggers here.

    Music Licensing is Insanely Competitive

    The labels are keenly aware of the importance of music licensing. Alicen Schneider related a story about Dave Matthews’ label sending Dave himself to play a one-on-one concert for her to showcase some of his new license-friendly music. But the bottom line is that if artists can find fans of their music in the supervisor, (or sometimes even a key actor, as was the situation with Death Cab for Cutie and their placements in the O.C.), indie bands have as much of a chance as a major label artist (if not more, with the smaller budgets) with success in music licensing.